Media Investments

Big tech dominates digital advertising with over 80% now going into only a handful of platforms. Whilst these platforms are fantastic, the algorithms that power them are designed principally to line the pockets of the shareholders of the companies that built them.

We understand at both a macro and micro level, how to make these algorithms work harder for your business and maximise your media impact whilst minimising wasted spend and audience over/under exposure that weakens effectiveness.

The digital ecosystem is cluttered, and people are bombarded with ads, this creates ad blindness, and we can work with your internal teams, creative agencies or provide creative resource to create ads that deliver meaningful impact and are read, understood and acted upon, instead of just being forgotten.